TILSHUNOSLIKDA PESHLAVHA, REKLAMA VA TIJORIY YOZUVLARNING TADQIQ ETILISHI
Keywords:
tahlil usullari, reklama matni, peshlavha, reklama lingvistikasi, tilning kommunikativ funksiyalari, semantik funksiyalar, psixolingvistika, lingvоmаdаniy.Abstract
Zamonaviy jamiyatda matn va nutqning turli shakllari inson hayotining ajralmas qismiga aylangan. Ayniqsa, peshlavha, reklama va tijoriy yozuvlar – ommaviy axborot vositalarida, savdo va marketing sohasida keng qoʻllaniladi. Bu yozuvlar nafaqat axborot beruvchi, balki ta’sir oʻtkazuvchi vosita sifatida ham xizmat qiladi. Shuning uchun ularning lingvistik oʻrganilishi tilshunoslikda dolzarb va muhim masala hisoblanadi. Ushbu maqolada peshlavha, reklama va tijoriy yozuvlarning lingvistik jihatlari, ularning til va uslub xususiyatlari, kommunikativ vazifalari hamda ushbu sohadagi tadqiqot metodlari haqida soʻz boradi.
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AnDTI Hozir 14. 8 ta maqolaga
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